Docomo announce flashlite 3.0 – 80M flashlite handsets shipped to date

DoCoMo Natsuno flashlite 3 announcement

Natsuno Takeshi from Docomo did the opening keynote for the Adobe conference today with a great announcement.

Docomo will be the first in the world to sell flashlite 3.0 handsets, by the end of this month.

Some hilites:

  • 94% of docomo handsets are flash-enabled.
  • The “i-menu” – docomo’s portal is full-flash. They get about 25-30M viewers per month, making it definitely the highest trafficked mobile site in the world.
  • 30% of DoCoMo subsribers are on flat-rate data (KDDI is much higher, about 75% i recall)
  • The profits for the voice business of docomo keep falling every year, while the profits for the data business go up every year.
  • The data business gets increasingly profitable every year – by about 100 billion yen. They expect that record to be repeated again this year. (these numbers seem off the scale – 100 billion yen is like a billion dollars???)
  • As the UI improves, usage goes up. Flashlite has been a big help in this, so flashlite has made them a lot of money.
  • Two companies in the valley starting with “A” are really cool! “M” Companies in seattle are really lame :)
  • i-channel is built on flashcast, and has got 13.8M subscribers inside of two years.
  • i-channel is the opposite of their i-menu – its like the super-limited version for people who are overwhelmed by the choice on i-menu. You can pick from news, weather, sports…5 basic channels.

And there were also some nice stats on shipments of flashlite handsets. DoCoMo has so far shipped nearly 80,000,000 flashlite enabled handsets. KDDI has probably shipped about half as many, and adding softbank in too, that probably gives 150M units sold in japan. Of course with replacement rates not all of these are active.
As well as all the new features in flashlite 3, there are some other changes to the flashlite 3 implementation that allow us to do other cool things like attach a flashfile to an email – so this will allow flash messaging apps to flourish. Specs here

CNet has a nice gallery of the new phones.

It’s a good time to be making FL content – in japan at least!


  1. BlocketPc | Desarrollo Flash Lite sobre Symbian y Windows Mobile Said,

    November 3, 2007 @ 3:29 am

    [...] Pues eso, via pikkle, [...]

  2. Scott Janousek » Blog Archive » Notes from DoCoMo keynote @ Adobe MAX Japan 2007 Said,

    November 8, 2007 @ 6:38 pm

    [...] David Collier (of Japan) had a post recently on some of the highlights from DoCoMo’s keynote given by Natsuno Takeshi at last week’s Adobe MAX Japan 2007. [...]

  3. Bill Perry Said,

    November 9, 2007 @ 4:31 pm

    Great info, thanks for translating and sharing in English ;o)

  4. Nicholas Bieber Said,

    December 18, 2007 @ 5:01 am

    It is exciting that there is Flash on phones in Japan… the current batch of 905′s from Docomo do support Flash Lite, but there menu customisation does not utilise it any more… I did some development work on the 904 series, and that used Flash Lite 1.1, 905′s customisable menus use some messy XML/Javascript hack around… not sure why…. the other two carriers look like they may be making the same move… AU had phones using FL2.0 for menu customising, but it sounds like they are moving the same way…

  5. dc3 Said,

    December 18, 2007 @ 11:30 am

    sounds like you’re talking about acrodea’s stuff. the japanese wipi!

  6. badgood Said,

    March 1, 2008 @ 3:10 pm

    905’s customisable menus can include flash ,flash is front ,XML/Javascript at back

  7. badgood Said,

    March 1, 2008 @ 3:12 pm

    acrodea’s vivid UI

  8. stock analyst Said,

    June 27, 2010 @ 6:14 am

    Very very thankyou for doing translation to english

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